FRENCH AVENUE
Unisex

Grow | French Avenue | EDP 100ml

R 599

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Grow opens with a decadent, jammy burst of ripe dates and spiced saffron, instantly establishing a rich oriental profile. As it warms on the skin, a creamy custard accord wraps around an opulent floral heart, balancing sweetness with deep, woody undertones. The drydown is a warm, resinous embrace of vanilla, labdanum, and dry woods that lingers beautifully and commands attention.

Fragrance intelligence

Know the scent before it arrives

A quick, data-led guide to how it smells, performs and wears.

Quick guide

At a glance

30-sec scent read
Longevity Moderate Around 6–8 hours
Best wear Winter Best in cooler weather

Fragrance Notes

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How the scent develops

From the first spray to the lasting dry down.

  1. First impression

    Opening notes

    Dates Davana Saffron Timur Pear
  2. The character

    Heart notes

    Dates Custard Rose Geranium Sandalwood Jasmine Peony Lily of the Valley
  3. The lasting trail

    Dry-down notes

    Vanilla Dry Wood Cypriol Tonka Labdanum Immortelle Musk Atlas Cedar

Scent profile

Scent profile

9 accords

Floral, oriental, with a woody finish.

An expressive floral profile, softened by oriental facets and a woody undertone.

Floral
Oriental
Woody
Spicy
Sweet
Show 4 more
Aromatic
Gourmand
Fruity
Musky

Performance

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Performance profile
Longevity 6–8 hrs
Projection Sillage Strong

Balanced performance with comfortable projection for everyday wear.

Performance varies with skin, climate and application.

Perfect Time to Wear

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Best wear guide

When this fragrance feels most at home.

Best season

Winter

Also autumn
Spring 4 out of 10
Summer 2 out of 10
Autumn 9 out of 10
Winter 10 out of 10
Best time

Evening

Best after dark and in cooler hours
Day 4/10
Night 9/10
Best occasions

Where it shines

Top matches

Full Description

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Grow opens with a decadent, jammy burst of ripe dates and spiced saffron, instantly establishing a rich oriental profile. As it warms on the skin, a creamy custard accord wraps around an opulent floral heart, balancing sweetness with deep, woody undertones. The drydown is a warm, resinous embrace of vanilla, labdanum, and dry woods that lingers beautifully and commands attention.

Opening: Dates, Davana, Saffron, Timur, Pear — A sweet, slightly spicy and fruity introduction that commands immediate attention.

Heart: Dates, Custard, Rose, Geranium, Sandalwood, Jasmine, Peony, Lily of the Valley — A luxurious blend of creamy gourmand notes and rich, elegant florals.

Soul: Vanilla, Dry Wood, Cypriol, Tonka, Labdanum, Immortelle, Musk, Atlas Cedar — A deep, resinous woody base that grounds the sweetness.

An intricate oriental woody gourmand designed for those who appreciate complex, sweet-yet-grounded fragrances.

Longevity: 6–8 hours

Projection: strong, noticeable presence

Ideal for date nights, formal events, and cool winter evenings.

Frequently Asked Questions

What does Grow smell like?

Grow opens with a rich, jammy blend of dates and saffron before revealing a creamy custard and floral heart. It dries down to a warm, woody base of vanilla and cedar.

How long does Grow last on skin?

Grow offers solid performance, typically lasting 6–8 hours on the skin with a strong, noticeable presence.

Who is Grow best suited for?

This unisex fragrance is perfect for both men and women who love sweet, oriental woody scents. It shines brightest during autumn and winter evenings.

What are the top notes in Grow?

The opening features an alluring mix of dates, davana, saffron, timur, and pear, creating an instantly sweet and gently spiced first impression.

Frequently Asked Questions

What does Grow | French Avenue | EDP 100ml smell like? +

Top notes of Dates, Davana, Saffron, Timur, Pear.Heart of Dates, Custard, Rose, Geranium, Sandalwood, Jasmine, Peony, Lily of the Valley.Base of Vanilla, Dry Wood, Cypriol, Tonka, Labdanum, Immortelle, Musk, Atlas Cedar.

How long does Grow | French Avenue | EDP 100ml last? +

Grow | French Avenue | EDP 100ml is an Eau de Parfum (EDP) that typically lasts 6–10 hours on skin and longer on fabric. Apply to pulse points — wrists, neck, and inner elbows — for best projection.

Is Grow | French Avenue | EDP 100ml for men or women? +

Fragrance is personal — check the scent profile above and feel free to contact us if you need guidance choosing the right perfume.

How much does Grow | French Avenue | EDP 100ml cost in South Africa? +

Grow | French Avenue | EDP 100ml is currently priced at R599.0 at Dubai Aroma. Free delivery on all orders over R999 anywhere in South Africa.