About us

Executive Summary

Dubai-Aroma is an innovative company that seamlessly combines the convenience of online shopping with the traditional charm of a physical store. Our business celebrates the vibrant and diverse beauty traditions of Africa, integrating them with contemporary trends to showcase the multifaceted nature of beauty.

Founding Story

Dubai-Aroma, was founded on the principles of passion, innovation, inclusivity, and cultural celebration. Visionaries Sophumelela Myataza, Ntokozo Mashiane, Kgothatso Miya and Keitumetse Mkhonza leveraged their diverse professional backgrounds in corporate, customer service, product, hospitality, and the beauty industry to embark on this entrepreneurial journey. Inspired by African beauty traditions and the elegance of the Imbali flower, they aimed to merge tradition with modernity in the cosmetics market.

Their journey began with a shared vision to create a brand that honors the rich heritage of African beauty while embracing contemporary conveniences and trends. United by a common goal, they established a business that celebrates individual beauty and caters to clients who value quality, affordability, and a blend of online and in-store shopping experiences.

Unique Selling Proposition (USP)

Our USP lies in our ability to seamlessly blend cultures through a carefully curated selection of high-quality, affordably priced products. Our dual-channel retail approach, combining e-commerce with a physical store, offers unparalleled convenience while preserving the tactile experience essential to cosmetics shopping.

Mission Statement

Dubai-Aroma, is to empower customers to confidently express their unique beauty. With inclusivity at its core, we seek to inspire and innovate within the cosmetics industry, making beauty an empowering, not intimidating, experience.

Vision Statement

Our vision is to redefine beauty as a source of empowerment. We aim to be a leading voice in the cosmetics industry, advocating for individual beauty and inclusivity, and ensuring everyone finds their unique place in the beauty narrative.

Core Values

1. Customer-Centric Approach: Our customers are central to our operations. We are dedicated to understanding and fulfilling their needs, desires, and aspirations, always aiming to surpass their expectations.
2. Creativity and Innovation: While we draw inspiration from tradition, we are driven by innovation. Each product reflects our commitment to creative and pioneering solutions in the beauty industry.
3. Fostering Entrepreneurship: The entrepreneurial spirit of our team is the cornerstone of our success. We encourage initiative, embrace risk-taking, and constantly aim to raise the standard in our industry.

This founding story is a testament to the power of a shared vision and the impact of a business built on the principles of diversity, innovation, and empowerment. Dubai-Aroma, is poised to become a beacon of excellence in the world of cosmetics, inspiring aspiring entrepreneurs everywhere.