Most dominant
Supporting
Shown in order of prominence from the fragrance profile.
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SH'MALLOW Fluff | French Avenue | EDP 100ml
R 699
4 × R 174.75
3 × R 233.00
Choose your preferred option at checkout
The Story
SH'MALLOW Fluff is an irresistible confection that melts into the skin like a warm, sugary cloud. It opens with a vibrant burst of juicy strawberry and creamy coconut, quickly settling into a plush heart of pillowy marshmallow and delicate white florals. The drydown is an addictive, mouth-watering blend of spun vanilla, rich praline, and a soft musky warmth that lingers beautifully.
Fragrance intelligence
Know the scent before it arrives
A quick, data-led guide to how it smells, performs and wears.
Quick guide
30-sec scent read
At a glance
Main impression
sweet
The most dominant accord
Best wear
All year
Versatile in every season
Main Accords
+Fragrance Notes
+
How the scent develops
From the first spray to the lasting dry down.
-
First impression
Opening notes
Strawberry Coconut Apple Lemon -
The character
Heart notes
Marshmallow Orange Blossom Jasmine -
The lasting trail
Dry-down notes
Vanilla Praline Musk Ambrox Super
Scent profile
Floral, sweet, with a citrus finish.
An expressive floral profile, softened by sweet facets and a citrus undertone.
Floral
Sweet
Citrus
Gourmand
Powdery
Show 2 more
Fruity
Musky
Performance
+
Performance profile
Longevity
6–8 hrs
Projection
Sillage
Moderate
Balanced performance with comfortable projection for everyday wear.
Performance varies with skin, climate and application.
Perfect Time to Wear
+
Best wear guide
When this fragrance feels most at home.
Best season
All year
Spring
9 out of 10
Summer
7 out of 10
Autumn
8 out of 10
Winter
7 out of 10
Best time
Also works well in the evening
Daytime
Day
9/10
Night
7/10
Best occasions
Top matches
Where it shines
Full Description
+SH'MALLOW Fluff is an irresistible confection that melts into the skin like a warm, sugary cloud. It opens with a vibrant burst of juicy strawberry and creamy coconut, quickly settling into a plush heart of pillowy marshmallow and delicate white florals. The drydown is an addictive, mouth-watering blend of spun vanilla, rich praline, and a soft musky warmth that lingers beautifully.
Opening: Strawberry, Coconut, Apple, Lemon — A playful, vibrant burst of juicy fruits and creamy tropical sweetness.
Heart: Marshmallow, Orange Blossom, Jasmine — A fluffy, pillowy confection wrapped in delicate white florals.
Soul: Vanilla, Praline, Musk, Ambrox Super — A warm, addictive gourmand trail that melts into the skin.
A delightfully sweet floral fruity gourmand crafted for cozy days and playful moments.
Longevity: 6–8 hours
Projection: moderate, personal bubble
Ideal for everyday wear, casual brunches, and intimate date nights.
Frequently Asked Questions
What does SH'MALLOW Fluff smell like?
It is a mouth-watering floral fruity gourmand that opens with juicy strawberry and creamy coconut. It dries down into a fluffy, pillowy blend of marshmallow, praline, and warm vanilla.
How long does SH'MALLOW Fluff last on skin?
This fragrance provides a solid 6–8 hours of longevity, creating a moderate, personal scent bubble that lingers beautifully throughout the day.
Who is SH'MALLOW Fluff best suited for?
It is perfect for women who love sweet, gourmand fragrances. It shines during everyday wear, casual brunches, and intimate date nights across all seasons.
What are the top notes in SH'MALLOW Fluff?
The fragrance opens with a vibrant, playful burst of strawberry, coconut, apple, and a touch of zesty lemon for a deliciously fruity first impression.
Frequently Asked Questions
What does SH'MALLOW Fluff | French Avenue | EDP 100ml smell like? +
Top notes of Strawberry, Coconut, Apple, Lemon.Heart of Marshmallow, Orange Blossom, Jasmine.Base of Vanilla, Praline, Musk, Ambrox Super.The main character is sweet, fruity, vanilla, powdery, coconut.
How long does SH'MALLOW Fluff | French Avenue | EDP 100ml last? +
SH'MALLOW Fluff | French Avenue | EDP 100ml is an Eau de Parfum (EDP) that typically lasts 6–10 hours on skin and longer on fabric. Apply to pulse points — wrists, neck, and inner elbows — for best projection.
Is SH'MALLOW Fluff | French Avenue | EDP 100ml for men or women? +
SH'MALLOW Fluff | French Avenue | EDP 100ml has a sweet, fruity, vanilla, powdery, coconut character, making it versatile across genders.
How much does SH'MALLOW Fluff | French Avenue | EDP 100ml cost in South Africa? +
SH'MALLOW Fluff | French Avenue | EDP 100ml is currently priced at R699.0 at Dubai Aroma. Free delivery on all orders over R999 anywhere in South Africa.